Initial Design Frames
For this project I switched gears from my typical motion graphics work and created designs to promote Under Armour's Holiday Sale campaign. With the tag line "Nothing is Given" and Under Amour's bold black, white and red color scheme, I started my design exploration focusing on a more graphic aesthetic. I landed on two different concepts using a graphic look connected to the world of sports and fitness combined with the holiday gift inspired elements of ribbons and wrapping. Though my concepts were not ultimately chosen, it was fun to switch things up a bit design wise.