Using a comic book aesthetic, this dynamic spot promotes Ninjamas, an underwear/nighttime pullup hybrid that helps kids take on the issue of bedwetting with confidence.
I'm a big fan of comic book design and illustration, so I had a lot of fun working on this project with the great team at We Are Royale. My task for this project was to create designs that brought the live action footage into the comic book world matching the overall look and feel of some awesome key frames designed for the pitch phase of the project. Along with designing, I also animated some simple graphic animations as well as animated the boys hair as he is doing his karate kick off the bed.
Room Wide Shot Design / Alt Key Frame Design